AN-TI Organic
Branding • Packaging • Social Media
This project was created with:
The Startup Formula: Bronze
The Brief
Designed for a life on the run, AN-TI Essentials rollerball blends are pocket-sized reminders to pause. Essential oils bring a whole lot of plant power into your life. We need a design that embraces the balance of everyday hectic life with that little pause.
The Opportunity
A visual language that embodies a moment of calm, whilst still evoking the emotion linked to each individual element we wanted to communicate AN-TI’s minimal, but considered ingredients list. It was an opportunity to give each bottle a personality that matched its purpose.
AN-TI has it’s own very unique tone on voice. The quirky names and product descriptors evoke a strong feeling that link to the ingredients. We wanted to mirror this feeling, along with AN-TI’s values, with the individual shapes that frame the product.
AN-TI is that slice of peace and quiet in your day.
A moment for you. We considered this in the wider-world language with the use of soft, negative space matched with the bold and contrasting colours of each variant.
This project was created using our Startup Formula: Bronze package.
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