ZoRaw
Branding • Packaging • Social Media • Campaign
This project was created with:
The Startup Formula: Bronze
The Brief
“We were health fanatics but the unfortunate reality was that we loved chocolate. Although there were sugar free chocolates in the market, we found them to either be full of poor ingredients, be of poor quality or even just fake chocolate. Create a visual world a nutritious, but delicious healthy snack.”
The Opportunity
A blend of form and function. This was our opportunity to create a brand that invites you to a sweet treat, whilst singing aloud about it’s functional benefits (no one likes a show-off, but it’s hard not to when you’ve got it all!)
ZoRaw has been featured in the The Best Chocolate
Packaging Designs on DesignRush, check it out here.
ZoRaw wanted to fuel the body and mind, so we created a pack of two halves – form and function. One half to show ZoRaw’s lively ambition to make delicious chocolate – we called this the ‘form’ side, and the other half to show off their amazing nutritional profile – the ‘function’ side.
ZoRaw came to us with a vision and a name. We worked closely with them on the Start-up Formula to create a complete visual world that slotted into their ambitious mission to make the world’s healthiest chocolate.
We created a dynamic brand world that ZoRaw could deploy across all their platforms. The ‘two halves split’ was a graphic elements that we wanted to keep throughout. The gridded system allows the strong, energetic side of ZoRaw to shine, whilst still keeping a fixed structure to obtain the scientific side of the brand.
This project was created using our Startup Formula: Bronze package.
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